Why does a customer buy?
by morpheyous on Feb.05, 2010, under Lead Generation
Why does a customer buy?
Simple question, but a complex answer.
The easiest explanation is needs and wants.
A customer will buy because they need something such as medicines and food to survive or because of a want.
Wants are usually luxury type items such as stereo’s, travel and similar items.
Other considerations are:
Why customers don’t buy?:
- Fear of Loss
- Lack of Trust
- Lack of Comfort
- Lack of Quality
- Not a Viable Solution
- Lack of Need
- Contrary to Customer’s Image
- Not Important
- Has a Defect
- Bad Past Experiences
- Prefers Another Product
Complex? not really, be yourself, provide a good service and product and the rest should sell itself.
What are your thoughts?
Thanks to Don Debelak
Quick Tips
by morpheyous on Dec.03, 2009, under Uncategorized
Its been said and done before but sometimes we need to get back to basics.
Sometimes we just need to be reminded and for you, as business owners, to remind your staff, that when serving a customer you should always:
1. Smile
2. Friendly Greeting
3. Engage in Conversation
4. Make eye contact
5. Always agree.
6. Be polite!
Simple things but worth it to get the sale!
Found It!
by morpheyous on Nov.29, 2009, under Lead Generation
Hi Everyone, I have been talking recently about generating leads for your business and I have found a great site that does exactly that. It is called ySearch? Australia and it connects customers direct to your business via email.
How does ySearch? Australia work?
ySearch? works in a very simple way.
- Customers visit ySearch? and enter their name
- email address
- location they live
- Product or Service they want &
- submit
ySearch? then sends their request to the subscribed businesses in the area they chose with the request for the product. Quite simple.
The advantage for the customer is:
Customer has not had to,
- Â conduct a search on the Internet
- Individually contact each business by phone or email
- do all the running around to give business their money
- use the competive advantage.
The advantages for business are:
- Qualified leads are sent direct to your email address
- You open up a new customer stream
- Staff are not tied up.
- Phone calls to your business are less as email is used.
- You get to show your excellent customer service and provide the best price.
A simple concept with benefits for everyone, I would strongly urge that you sign up for this service at ySearch? Australia by clicking here to subscribe.
Bad Service 101
by morpheyous on Nov.23, 2009, under Rants and Raves
One of my biggest gripes is walking into a department store with a large purchase in mind, only to be ignored by the sales staff. An example was not that long ago when I wanted to purchase a new high def Video Camera.
I went to the local Harvey Norman and went to the video camera section, the store was moderately busy but none the less, I stood there and waited. Some 5 mins later, and after being seen by the sales clerk ( and promptly ignored) I pulled out my credit card and tapped it on the counter for a bit in order to show that I was interested in a purchase. No joy, still ignored so I left, went up the road to a Good Guys, again ignored, so off to Retravision where I was greeted upon arrival, given ample help and as a result retravision are now richer….
Have you got a bad experience to share?
Lead Generation
by morpheyous on Nov.20, 2009, under Lead Generation
- Satisfied
Lead Generation:
-
Walk in from the street
-
Call you on the phone
-
are referred from others.
-
Seen your Marketing.
But how many have contacted you via email? I would say not to many, Why? because it is difficult to find easily, it is not like you can call directory assistance and ask for it.
Email is the forgotten tool, imagine customers being able to easily contact you via email to ask a question or obtain a quote. It is timesaving for you and an opportunity to show excellent customer service. Less time spent on the telephone.
Email lead generation is the way to go!
Consider it and please leave a comment if you agree or disagree.
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