getyoucustomers.com

Why does a customer buy?

Simple question, but a complex answer.

The easiest explanation is needs and wants.

A customer will buy because they need something such as medicines and food to survive or because of a want.

Wants are usually luxury type items such as stereo’s, travel and similar items.

Other considerations are:

Why customers don’t buy?:

• Fear of Loss
• Lack of Trust
• Lack of Comfort
• Lack of Quality
• Not a Viable Solution
• Lack of Need
• Contrary to Customer’s Image
• Not Important
• Has a Defect
• Bad Past Experiences
• Prefers Another Product

Complex? not really, be yourself, provide a good service and product and the rest should sell itself.

What are your thoughts?

Thanks to Don Debelak

Hi Everyone, I have been talking recently about generating leads for your business and I have found a great site that does exactly that. It is called ySearch? Australia and it connects customers direct to your business via email.

How does ySearch? Australia work?

ySearch? works in a very simple way.

• Customers visit ySearch? and enter their name
• email address
• location they live
• Product or Service they want &
• submit

ySearch? then sends their request to the subscribed businesses in the area they chose with the request for the product. Quite simple.

The advantage for the customer is:

Customer has not had to,

•  conduct a search on the Internet
• Individually contact each business by phone or email
• do all the running around to give business their money
• use the competive advantage.

The advantages for business are:

1. Qualified leads are sent direct to your email address
2. You open up a new customer stream
3. Staff are not tied up.
4. Phone calls to your business are less as email is used.
5. You get to show your excellent customer service and provide the best price.

A simple concept with benefits for everyone, I would strongly urge that you sign up for this service at ySearch? Australia by clicking here to subscribe.

• Walk in from the street
• Call you on the phone
• are referred from others.
• Seen your Marketing.

But how many have contacted you via email? I would say not to many, Why? because it is difficult to find easily, it is not like you can call directory assistance and ask for it.

Email is the forgotten tool, imagine customers being able to easily contact you via email to ask a question or obtain a quote. It is timesaving for you and an opportunity to show excellent customer service.  Less time spent on the telephone.

Email lead generation is the way to go!

Consider it and please leave a comment if you agree or disagree.