Why does a customer buy?
by morpheyous on Feb.05, 2010, under Lead Generation
Why does a customer buy?
Simple question, but a complex answer.
The easiest explanation is needs and wants.
A customer will buy because they need something such as medicines and food to survive or because of a want.
Wants are usually luxury type items such as stereo’s, travel and similar items.
Other considerations are:
Why customers don’t buy?:
- Fear of Loss
- Lack of Trust
- Lack of Comfort
- Lack of Quality
- Not a Viable Solution
- Lack of Need
- Contrary to Customer’s Image
- Not Important
- Has a Defect
- Bad Past Experiences
- Prefers Another Product
Complex? not really, be yourself, provide a good service and product and the rest should sell itself.
What are your thoughts?
Thanks to Don Debelak
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